Paid ads for home services

We run the ads.
You run the business.

RidgeLine builds and runs Meta and Google campaigns for remodelers, roofers, HVAC and plumbing companies across the US. Straight numbers, no theatre.

  • Meta + Google only
  • Flat monthly fee
  • Month to month
The process

Three steps.
No mystery.

The same engineered sequence runs on every account. You always know what is happening, what it costs, and what it booked.

01

Audit

We map your service area, your best-paying jobs and the ads already running in your market. You get a straight read on whether paid ads make sense for you, even when the answer is no.

02

Launch

Tracking, call handling and a landing page get built before a dollar is spent. Then tight Meta and Google campaigns around your highest-margin services.

03

Scale

We cut what doesn't book estimates and put the budget behind what does. Weekly numbers in plain language, no dashboard you'll never open.

Industries we serve

Your trade is the
whole brief.

We only work with home service businesses. Same problem, same buyer, same language, every account.

01

Roofing

Replacement and repair jobs where one signed contract covers a full season of ad spend.

02

Remodeling

Kitchen, bath and addition projects with long research cycles. We advertise the estimate, not the build.

03

HVAC

Emergency calls, seasonal tune-ups and system replacements in the same calendar month.

04

Plumbing

Urgent, high-intent searches. The work is local, so a tight radius beats a big budget.

05

Landscaping

Design-build and hardscape projects. Buyers commit to a portfolio, so the ads feed it.

06

Electrical

Panel upgrades, generators and EV chargers. Smaller search volume, higher close rates.

Trade not listed?

If you install, repair or build for homeowners, ask. If we can't serve you well, we'll say so on the call.

Questions

Answered
plainly.

The ones every owner asks on the first call, written down before you have to ask them.

Because we won't ask you to bet on a logo wall. Every account starts with a paid audit and a short trial period, and we only stay if the numbers justify the fee. If your market is too small or your margins can't carry ads, the audit tells you that up front.

Book a strategy call

Twenty minutes.
No pitch deck.

Tell us the trade, the service area and what a good month looks like. We'll bring a read on your market and a straight answer on whether we can move the numbers.

Straight numbers. If a campaign isn't paying for itself, we say so and change it.

Month to month. No twelve-month contracts and no setup-fee theatre.

Your accounts. Ad accounts, tracking and leads stay in your name.

One trade, one system. Six home service industries and nothing else.

Monthly ad budget

No newsletter. No sales sequence.